IDEAS Jobs Deputy Manager Performance Marketing

IDEAS Jobs Deputy Manager Performance Marketing:

Organization: IDEAS

Position: Deputy Manager – Performance Marketing
Location: Korangi, Karachi

Key Responsibilities:
-Paid Marketing Strategy and Planning:
Develop and execute comprehensive paid marketing strategies that align with the e-commerce business’s objectives. Define the budget allocation, target audiences, and key performance indicators (KPIs) for various advertising channels.

-Campaign Management:
Oversee the creation and management of advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram Ads). Monitor and optimize campaign performance to achieve ROI and revenue targets.

-Budget Management:
Manage the advertising budget effectively, ensuring optimal allocation across different channels and campaigns. Analyze cost per acquisition (CPA) and return on ad spend (ROAS) to maximize profitability.

-Data Analysis and Optimization:
Utilize data-driven insights to continuously improve campaign performance. Conduct A/B testing of ad creatives, landing pages, and targeting parameters.

-Ad Performance Tracking:
Implement tracking mechanisms and pixels to monitor user behavior, conversion rates, and attribution models. Generate regular reports and dashboards to provide insights on key performance metrics.

-Competitor Analysis:
Stay informed about industry trends and competitor activities to identify opportunities and threats.

-Remarketing and Retention Strategies:
Develop and implement strategies for remarketing to previous website visitors and customers to encourage repeat purchases.

-Compliance and Adherence:
Ensure all advertisements comply with platform policies and industry regulations.

Interested candidates can send their resumes at hr.talent@ideas.com.pk with the job title as subject,